Altershops Lab

Taking into account the market dynamics shaped by The Mall Athens, Alter Shops established a flag-store in full accordance with the company's concept. The store lies in that part of the shopping centre, where the youngest and most dynamic clients use to frequent. In that way, already established, emerging or first-time international brand names, which all have been carefully selected by Alter Shops, are available in an innovative space of 200m², at the 1st level of the shopping centre.

Company description:
Established in 2002, Alter Shops aimed at shaping and introducing an innovative concept in clothing and footwear retail sales market. Its initial activities in exceptional multi-cultural markets resulted in developing a special know-how. In that way, the company has been able to set up highly-successful stores, which immediately marked the local landscape. "Our stores' main features include: clever design, a particular architectural dimension, balance among clothing, footwear and accessories; coexistence of various brands, as well as an innovative ""free"" way of presenting our products and dealing with customers. These characteristics offer an out of the ordinary experience to thousands of customers of all ages, who visit one of the four (4) Alter Shops, and thus contribute to the establishment of an emerging brand, willing to be further expanded in Greece.Products-Brands:
CLOTHING: Polo Ralph Lauren, Polo Jeans, Tommy Hilfiger, Napapijri, Miss Sixty, Energy, Peppe Jeans, Replay, Lee, Fornarina, Rare, Sixty men, De Puta Madre, Singly, Killah, Desiqual, Scotch & Soda, Z-brand, Affliction, Maison’s, Teddy Smith, Friday’s, Project, Projek Raw, Miss Side car, Bombon, Deep Soul, Khujo, Alfa Industries, DDP, Oxbow.
FOOTWEAR: Tommy Hilfiger shoes, Sebago, Camber, Nike, Asics Tiger, Puma, All Star, Hush Puppies, Miss Sixty shoes, Energy shoes, Killah shoes, Fornarina shoes, Munich, Havaianas, Kowalski.
ACCESSORIES: Polo Ralph Lauren, Tommy Hilfiger, Polo Jeans, Napapijri, Miss Sixty, Energy, Peppe Jeans, Killah, Replay, Fornarina, Rare, Sixty, De Puta Madre, Scotch & Soda, Goorin Brothers.