From the stands of the soccer fields, to all stadiums around the world and from catwalks to concert venues, adidas has been a leader in sports and casual wear. For adidas, sport means passion, a way of life and expression, just like for millions of people around the planet. adidas' vision is to remain the best sports company of the world and through its passion for sports, to offer people worldwide, the possibility to make their lives better! adidas has been at the cutting edge of technological developments in every sports arena for years. Historically, since 1928, when the founder of the company, Adi Dassler, started manufacturing the first shoes until today, the company's driver remains the passion for sports.
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