Inspired by the Ancient Greek wisdom of herbal therapy and following traditional family recipes, Fresh Line was established in 1992. Today, the company produces more than 300 natural products for face, hair and body based on a wide variety of essential oils, herbal extracts, natural butters and clinically proven active ingredients. In all Fresh Line points of sale, one can also find the Fresh Bar, a pioneer concept of products sold by weight at any desired quantity. The company operates its own 6,000m² production unit in Athens and an extensive network of 250 points of sales in 12 countries with devoted friends all around the world.