Taking into account the market dynamics shaped by The Mall Athens, Alter Shops established a flag-store in full accordance with the company's concept. The store lies in that part of the shopping centre, where the youngest and most dynamic clients use to frequent. In that way, already established, emerging or first-time international brand names, which all have been carefully selected by Alter Shops, are available in an innovative space of 200m², at the 1st level of the shopping centre.
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