What makes SEPHORA stores so unique worldwide? The secret of their success can be described in just 6 words: Experience, Freedom, Information, Choice, Services and Guarantee. The store's design is based on the black and white Sephora stores’ international concept and on minimal luxury, so as to present cosmetics in the best possible way. All brands are placed in alphabetical order and category, so that consumers can find easily what they are searching for. In Sephora stores visitors are free to look, touch and test everything! We respect the consumer's freedom of choice, so our specialised staff provides all information needed in a discrete way. For us gift packaging is a piece of art, thus we offer it for free. Make-up artists will do your make-up for free, informing you about the latest make-up trends. In our stores all our new perfumes wait for you to try them.