M·A·C Cosmetics, inaugurated its new concept store at The Mall Athens, with the highest standards of modern design and all the technological means for an omnichannel experience that satisfies even the most demanding Beauty gurus.

Designed according to the standards of the respective stores abroad, the brand new M·A·C concept store has an interior architecture enriched with hi-tech innovations such as Virtual Try On, which through AR technology helps customers to do virtually countless tests of various shades with great results, the innovative Selfie Mirror with a professional camera and lighting, with which the visitor can take the most fun photos and print them on the spot, as well as the Social Aggregator, a tool that reproduces in real time on the screen what is posted on Social Media of M·A·C Cosmetics worldwide.

The new M·A·C concept store also houses all the brand’s collections, the limited edition series and the timeless best-selling products, as well as the hair products of brand, Bumble and bumble.

M·A·C Artists share with consumers, tips for a complete beauty look & styling, turning every visit into the ultimate shopping experience!